Air India

Air India is the 16th largest airline in Asia. Its commitment to build “Your Palace in the Sky” i.e., Air India’s sincere slogan, virtually comes true. The national airline of India carries the day despite the financial crisis casted a long shadow. Flies from its main base Mumbai, Air India connects a worldwide network of passenger and carries out cargo services in over 100 cities around the globe. Air India is persistent on giving seamless flying service to wide network of passengers.

Air India is the national carrier of India. It is administered by the Ministry of Civil Aviation which is wholly owned by the Government of India. Its main base is Mumbai’s Chhatrapati Shivaji International Airport and Indira Gandhi International Airport and Franfurt Airport are its secondary hubs. Air India started its operations on August1st, 1932. At its outset, Air India took over domestic as well as regional routes, but later started flying across different continents as well.

Together with its subsidiary, Alliance Air India overhauls more than 4.44 million passengers annually.

Air India’s code-share Partners are Aeroflot, Air France, Air Mauritius, Austrian Airlines, Emirates, Kuwait Airways, Lufthansa, Malaysian Airlines, Singapore Airlines, Swiss, Thai Airways, and Turkish Airlines. With entering alliance with other leading international airlines, Air India offers passengers a wider network of routes they can fly.

Air India is expected to join Star Alliance soon. The financial crisis of 2008 lays bare many unpleasant truths about Air India. Its grim market reports highlighted the high human cost of the credit crisis that kept alive numerous other concerns over the sustainability of the recovery. Air India’s Chief and Managing Director is Arvind Jadhav. He anticipates however cash starved Air India is the national flagship carrier looks tidy up its hangar ahead. It’s expected to get government’s bailout package soon.

For, Air India yet announces special fares time to time. It rolls out a joint promotion for Flying Return members offering discount from ITDC (Indian Tourism Development Corporation). It’s a membership programme. Its members get room discounts, food discounts when they present valid Flying Returns membership card. Air India also launches Member Get Member Scheme. Passengers recommend their friends and get rewarded with bonus points. With the scheme, they earn 500 mileage points per enrolment. But a maximum of 5 references are introduced under the Member Get Member Scheme.

In all, the national air carriers, Air India’s infrastructure provides ample opportunity to stand up to the challenges in the aviation industry.